estúdio arco
Do ponto A ao ponto O [From point A to point O]
Do ponto A ao ponto O [From point A to point O] consists in a branding project for estúdio arco,
a multidisciplinary graphic design studio based in São Paulo, Brazil. After defining a positioning, methodology and manifesto, a visual identity was developed, reflecting the studio's personality.
a multidisciplinary graphic design studio based in São Paulo, Brazil. After defining a positioning, methodology and manifesto, a visual identity was developed, reflecting the studio's personality.
Working with the simplicity purpose, the whole identity is typographic and black and white, exhibiting a few graphic elements that reinforce the ideia of going from one point to another, adaptability and movement.
The logo reflects the name; is a typographic logo system based on simplicity and flexibility of an arc.
The identity was then spread to stationary, an editorial monograph, a presentation journal, a video, some motion experiments and other objects. The materials and finishings were handpicked and thought out, so they could play an important role in the project.
The identity was then spread to stationary, an editorial monograph, a presentation journal, a video, some motion experiments and other objects. The materials and finishings were handpicked and thought out, so they could play an important role in the project.
