WESTERDALS OSLO ACT ———— INTERNSHIP 5TH TERM AUTUMN 2017
The concept of the Footy Bites brand concept builds upon the Native American mythological creature, known as the “Mishipeshu”. It is also known as the underwater panther and is mentioned in several stories and Native American lore. Its roar represents the roaring crowds of sports supporters cheering for their team, and its bite represents the feeling of the contents when it is consumed.
——— BOTTLE FEATURING THE FRONT LABEL
——— BOTTLE FEATURING THE BACK LABEL
The colors chosen for the Footy Bites brand represents several points of matter;
The fact that the mascot is underwater, Improved shelf visibility, Common team colors used in American Football, Inspired by the flavour.
——— BRAND COLORS
The typography chosen for the Footy Bite brand consists of a headline style and a paragraph style. GT Walsheim Bold and Light is used for all print and web materials.
——— TYPOGRAPHY
