Booklet describing the newly established philosophy and style of play for the club. It was given out to season seat holders, prior to the launch of the Toronto FC renewal site for the 2012 season. A red vellum wrap has authentic coach's marks within the design. The Toronto FC logo is foiled on to the cover. French folds divide the four sections, and a red ribbon is weaved into the spine, to let users mark where they are in the book as the second half functions as a note book.