Karen King's profile

Sleeman Breweries, website

SLEEMAN BREWERIES
To celebrate the launch of their 20th Anniversary Ale, Sleeman decided to redesign their website.  

Given their notorious family history, we created a timeline of important milestones dating back 
to prohibition, chronicling the rebellious nature of the Sleeman family. We also created a virtual 
tap pour page that brought the pub into your home while featuring the tasting 
notes of the entire Sleeman lineup. 

TEAM
Agency: Mindblossom
CW: Karen King
AD/UX: Michael Wandelmaier
CD: Jennifer Reedie

​​​​​​​PROJECT ROLES
Copywriter

CLIENT
Sleeman Breweries

SKILLS
Copywriting

MEDIA
Website

INDUSTRY
Alcohol
The new site needed to be modern, 
but with a nod towards their long, local past.

Timeline
Copy detail
Historic gallery
Tasting notes
Copy detail
Sleeman Breweries, website
Published:

Sleeman Breweries, website

Sleeman Breweries site redesign

Published: