THE BRIEF
In my role as a digital marketing coordinator at Flywheel Strategic, I was tasked with creating a series of graphics to be used on social media, blog posts, and digital ad campaigns. The goal was to promote downloads of the company's newest white paper on social media strategy.
THE CONCEPT
The company's colour palette, typeface, and logo served as the only strict branding for the relatively-unknown organization. This allowed significant opportunity to be creative, so I chose to make visually dynamic imagery and tied in brand assets seamlessly so they would become recognizable over time.
THE RESULT
I created flat icons, pulled stats from the white paper, and wrote commanding calls-to-action. This made the images eye-catching and effective at garnering click-throughs.
