Client:  Perris Collision Repair...2 locations in Western Colorado.  Largest biller in region for collision repair. 
Objective: create a humorous, memorable ad for client that the population would remember.  Gave this creative idea to them and the management immediately said "that is our typical customer" 
Results:  Unknown yet because he just started on air, but every test run with clients, freinds and family think it is hilarious.