HERBAN KITCHEN
Life is busy. It is crazy, hectic, stressful, and somewhere in the middle of it all, you’re supposed to breathe - and eventually find time to cook. Herban Kitchen believes in having it all. They believe in the contradiction. A welcoming, natural space can be carved out of a windy, artificial city. Discover the joy of cooking with a community that loves food and + sharing recipes. Find your escape and your appetite.
For this project, my co-art director and I branded and advertised a retail space - a gourmet membership kitchen in New York City. We built the concept from the ground up - literally - starting with the floorplan, moving to interior design and branding, and wrapping it up with a cheeky advertising campaign. I designed the accompanying collateral.
