the bread and butter's profile

KOKDEAL insurance service design

the bread and butter
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Client : Lina Insurance Company(CIGNA Korea)

Project : Aggregate Insurance Brand Creation Project

Project Scope : global market research + insight/ brand strategy/ brand naming/ brand slogan/ design strategy/ symbol logotype design/ package design/ welcome kit 

Challenges & Solution :
CIGNA (Lina Insurance) asked the bread and butter to create S.Korea's first Aggregate Insurance brand to help customers compare all insurance products at one platform and find the customised insurance service.  We've named its brand KOKDEAL with a slogan 'my bespoke discovery' and designed the logotype that shows two different color inside the typeface and arrows inside the alphabet 'k' and 'l' which represents aggregate insurance product's compare service.
CIGNA lina insurance branding kokdeal customised kit financial
KOKDEAL symbol logotype with a slogan lock-up
CIGNA lina insurance branding kokdeal customised kit financial
CIGNA lina insurance branding kokdeal customised kit financial
KOKDEAL welcome kit - type 1
CIGNA lina insurance branding kokdeal customised kit financial
KOKDEAL welcome kit - type 2
CIGNA lina insurance branding kokdeal customised kit financial
KOKDEAL insurance service design
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the bread and butter's profile

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the bread and butter's profile
NY, USA

KOKDEAL insurance service design

Cigna-Lina Insurance's Aggregate Service Brand Creation

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