For my Art Direction class, I was given Listerine as a client. My target audience was geeky college aged guys in their late teens to mid-20s, the main group that I hung out with my freshmen year.

The concept was Video Games, and how Listerine could be used as the weapon to defeat the final boss. I wanted the video game to include immediately recognizable figures, so I went with the most popular Nintendo franchises: Legend of Zelda, Super Mario Bros., and Pokemon.

I recreated the 8-bit and 16-bit styles from the NES and Game Boy games in Illustrator, just to see if I could do pixel art, and incorporated the different kinds of Listerine. The body copy was also written by me.