7up launched its newlime taste product.
 
They wanted to speakto young people who enjoy the night as much as the day.
 

 
Possitionate 7up LimeFree as a beverage for the day for an essentially nightly target.
 

 
We arrived to theconcept “Bring some night to your day”.
 
The agency launched aTV commercial including a an original soundtrack made by argentine world famousDJ Zuker.
 
We came up with a 3Dplatform where users could remix the track from the spot and make their ownvideo.
 
The remix could bedownloaded as a ringtone or uploaded to your blog.
 

 
The number of remixesexceeded the expectations of the company, with a high average of permanency onsite.