World Egg Day 2017: 388 Eggmonium
First time in Malaysia, Avenue K brings to life the pandemonium of eggs in conjunction with the 2017 World Egg Day. Featuring a total of 388 egg sculptures nestling the Ground Floor Atrium at Avenue K as well as other prominent and unique locations around Avenue K, the campaign, dubbed “388 Eggmonium”, is aimed to highlight the benefits and values of eggs which offers affordable source of high quality protein with the potential to feed the world.
In conjunction with the World Egg Day, this event to encourage as many people as possible to recognize the healthy role eggs can play in human diets and how it can make a huge difference in the lives of people throughout the world.
Measuring 1 foot to 3 feet, each of the 388 extraordinary sculptures were individually designed and painted by students from the Art & Design schools including Saito University College, Malaysian Institute of Art (MIA), Linton University College, Raffles College of Higher Education, and Dasein Academy of Art, the mall management team, tenants, artist and invited media friends.
