Brief:

The brief for this project was to create a specimen book for a specific typeface. The project was run by Colophon Foundry and we were asked to choose 1 of 3 typefaces and design a layout suitable for the typeface. The project was open to creativity as long as the typeface was shown and has all the necessary information.

Concept:

The typeface I picked was Archive, as it suited my interests well. I love editorial and layout design and this Sans Serif font with many styles struck me as an interesting typeface to play with. The content I have chosen contrasts with this a little as I wanted to capture beautiful design in ordinary content. By choosing an article about dogs, I was able to surprise the audience with content, but, to also play on the noises and actions that these animals make to create something fun.