Dads & Lads is a community initiative designed to tackle issues of mental health and emotional development by helping boys connect with positive male role models in engaging and challenging activities. I first was contacted by Amaya Brookman who founded the initiative and did pro-bono work with her helping to establish branding and brand assets that would be friendly to boys and men. Inspired by the style of brands such as Stone & Wood, I developed templates for posters and social media content that could updated by anyone and would appeal to a wide range of communities.