ETCH A SKETCH
A sketch competition where 8 of some of the top Etch A Sketch artists in the U.S. battled to win the title of Sketch Champion. Not to mention bring home endless amount of bragging rights and also an awesome Sketch Madness Trophy. What made this campaign so awesome? Yes, amazing sketch art that was created. But it was also amazing that there was zero marketing dollars spent (or not spent) on the project.
Between each round we created hype videos that encouraged fans to vote on their favorite sketches. The unique thing about these videos was that they were all done by hand. Literally, we shot three videos of hands working out and training to get ready for the next round of the Sketch Madness Tournament.
Creative Director – Adam Hull
Art Director – Ben Howard
Copywriter – Angela Pagura
