Assignment for subject Corporate Identity. Task is to createan event to promote company chosen.
Shing Wah Amateur Dramatic Association is a non-profitable company that openfor people who love Chinese Opera.They are currently facing the same problemwhich other traditional culture shares, which the young generation does notappreciate their own tradition. Hence, I created the campaign called"Unmask" to get
our target audience, the youngsters. As eachdifferent color of Chinese face painting represented different characteristic,I named the event as "Unmask" to let our audience to find out what isthe true color of our company.
These are the poster and bunting that designed to promote the event. Using thethree main element of the Chinese Opera, the movement, the music and thelanguage I created a set of graphic element for each collateral design. The DJ representedthe performance or movement, the instrument represented the music, and finallythe Chinese Calligraphy represented the language that used in our Opera whichis Cantonese.
Shing Wah Amateur Dramatic Association is a non-profitable company that openfor people who love Chinese Opera.They are currently facing the same problemwhich other traditional culture shares, which the young generation does notappreciate their own tradition. Hence, I created the campaign called"Unmask" to get
our target audience, the youngsters. As eachdifferent color of Chinese face painting represented different characteristic,I named the event as "Unmask" to let our audience to find out what isthe true color of our company.
These are the poster and bunting that designed to promote the event. Using thethree main element of the Chinese Opera, the movement, the music and thelanguage I created a set of graphic element for each collateral design. The DJ representedthe performance or movement, the instrument represented the music, and finallythe Chinese Calligraphy represented the language that used in our Opera whichis Cantonese.
