Aprovechando el auge de Masterchef en Uruguay, Nativa lanzó la campaña Disasterchef, que consistió en hablar de aquellos que no se llevan muy bien con la cocina, afirmando que cualquier comida se puede salvar con Nativa Saborizada.
La campaña funcionó en digital, tanto en instagram como en facebook y twitter, invitando a la gente a contar sus malas experiencias en la cocina con el #disasterchefnativa y regalando producto.
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Taking advantage of the Masterchef's boom in Uruguay, Nativa launched the "Disasterchef" Campaign, dedicated to those who don't get along with cooking and saying that any dish can be saved with Nativa Saborizada (a flavored water).
The campaign lived in instagram, facebook and twitter inviting people to share their unfortunate experiences and fails with cooking, using the #disasterchefnativa, and giving Nativa as a present in exchange to those who participated.
Video
Disasterchef song lyrics
He's going to cook
He wants to cook
He shouldn't
It's not your thing
It's raw
It's alive
She is gonna try it
She doesn't wanna try it
She's gonna go for it
Poor thing
Disasterchef
Facebook
1. The Floating island, sank.
2. The stone baked pizza became a stone.
3. The white sauce turned black.
4. The vegetable mount, unmounted on the grill
Instagram
5. The chocolate volcano erupted in the oven.
6. The "Carbonara" sauce, became the carbonized sauce.
Twitter
Además, los días en que estaba Masterchef al aire, se iban haciendo comentarios minuto a minuto en twitter y muchas personas compartían con nosotros sus experiencias malas con la cocina.
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Also, the days that Masterchef was on air, Nativa would tweet minute by minute commenting on what was going on on the show and lots of people shared their bad experiences with cooking.
