Concept
‘Fresh’ is Moschino’s most deceiving perfume. Its bottle looks like that of a cleaning agent, for example, Colin. Just the way Moschino’s perfume tricks the user, the concept of the advertisement is also a play with deception and portrayal of ‘Fresh’ as a cleaning agent, instead of just a perfume. The inner 60’s housewife is brought out in the model wherein she’s all dressed up but ironically wears cleaning gloves and does household chores. The dressing of the model reflects the nature of the perfume.
A theme of 60’s is maintained with the prints, colours, hair and makeup. The colour palette also reflects the refreshing feeling the perfume is intended to give. So go and feel fresh, indeed!
Credits
Ariella Mankar - Modelling
Anushka Damani - Styling
Nadiminti Sarvani - Post Processing & Graphic Design
Shrishti Bhandari - Photography
This is an educational project. We do not own any brand or identity of Moschino and Fresh.
