PCOS, is a very common disorder nowadays among woman, and although it is so, a lot of young girls still don't know that they have it, and ignore its symptoms, therefore I have decided to raise awareness with a campaign that discusses this matter through a guide illustrative book, that explains everything about this disorder with illustrations to make it interesting.
PCOS or Polycystic Ovarian Syndrome, is the case of having membranous sac or cavity of abnormal character in the body, containing fluid that grow, and in this case they grow on ovaries. which can be very frustrating to all women that have it.
SYMPTOMS: FUTURE RISKS:
- Acne - Hypertension & High cholesterol
- Weight gain - Anxiety and Depression
- Depression - Diabetes
- Infertility - Heart attacks
- Excessive hair - Breast & Endometrial cancer
LOGO
PCOS, is very complicated to deal with, therefore I have decided that in order to attract attention, I choose a fairy-tale theme.
I named the Campaign ELIXIR, because it holds the meaning of a magical or medicinal potion.
After picking the name of the campaign, I have designed two logos to be used, one that is type, and one that is an illustration.
The illustrated logo is supposed to resemble the ELIXIR bottle itself, and it is made out of nature to give it a touch of femininity.
TYPEFACE & COLOR SCHEME
POSTER 1
The fairy-tale story :
Once upon a time there was a long magical closet with sparkles around it that was closed calling for healing, waiting for a special woman to open it to find out what things the closet holds for her.
The actual meaning:
The closet is supposed to represent a door way for a woman to open, to discover what is behind these shut doors, which is supposed to be healing. Women who discover that they have PCOS, try to ignore it, and are actually really scared to figure out what to do, therefore, this poster is a call for them to be brave, and open the doors to heal.
POSTER 2
The fairy-tale story:
The women was so scared to open the doors of the closet, but she finally had enough courage, she placed her hands on the handles, and quickly opened the doors, to find hundreds of magical Elixir bottles.
The actual meaning:
Once a woman is brave enough to face this disorder, she opens up for all kinds of new information she needs to know to heal, therefore she ends up picking a choice of healing.
POSTER 3
The fairy-tale story:
she looked at all the bottles, and she was astonished, and then chose one of them to be her own.
The actual meaning:
After that a woman was exposed to all kinds of information, she was finally ready to start her treatment, the bottle is supposed to represent her journey as she starts to heal,we can see soil at the bottom of the bottle, that is because PCOS's most successful treatments are done the natural way, using natural ingredients.
POSTER 4
The fairy-tale story:
She took care of it day and night, until a flower blossomed out of magic, an Elixir was fulfilled, and she could feel a wontederful feeling, she felt happy and content.
The actual meaning:
After all the time she spent trying to achieve her goal, which is to heal, she finally got to that point, she finally cured of the disorder that made her upset at one point, the flower that bloomed is supposed to represent her new life and new beginning.
GUIDEBOOK
The Guidebook contains Four chapter containing:
Chapter one - THE PCOS WOODS - What PCOS is, the symptoms, diagnoses and risks.
Chapter Two - EMBRACE - The five stages of going through PCOS.
Chapter Three - ELIXIR - Changing eating habits and lifestyles + PCOS friendly recipes.
Chapter Four - DEAR LOVED ONE - A letter explaining PCOS for close people.
The Guidebook also includes illustrations for everything to make it easier to understand.
BOOKMARKS
The Bookmarks are designed as an accessory for the guidebook, to help the reader mark where they have stopped reading.
The design has the ELIXIR bottle itself surrounded by nature, the colors are very earthy and feminine.
FLYER
The flyer was distributed, among women to raise more awareness about PCOS, by wanting women to open up their doors for healing.
As for the design, I have illustrated a hand where flowers and plants are flying out of, because healing starts with the woman herself, by her own hands, once she takes the decision, her health will definitely be better.
ELIXIR BOTTLES
These bottles were hand made, filled with natural ingredients, that were distributed among all women who were interested in the project.
The bottles were represented in a game, they were all placed in a huge box, and women had to choose her bottle randomly, and the bottle she gets represents her.
BOTTLE TAGS
The Bottle tags are an accessory for the bottle itself, and it hold both logos.
PCOS AWARENESS VIDEO - THE MAKEOVER
This video is supposed to reflect how a woman feel after experiencing ELIXIR.
PCOS AWARENESS VIDEO - HOW DOES IT WORK
This is a stop motion video to show the magical fairy-tale side of ELIXIR.
