Spalding "Stay In The Game" Integrated Advertising Campaign
The following images and script were taken from the presentation we gave to our class and teachers.
Everyone loves basketball. It features the qualities everyone craves in a sport: teamwork, intensity, and the opportunity to overcome your fears, doubts, and obstacles to achieve a goal.
It's impossible to have these experiences, though, when courts around the nation are in constant disrepair...
But, Spalding always finds a way for you to stay in the game.
First, they introduced the revolutionary NeverFlat basketball, which eliminated the chance of a flat ball keeping you out of the game.
And now, Spalding will fix neglected courts that look like this...
And make them more like this.
Communities around the nation will compete for revitalized courts through an engaging twitter campaign.
Recognizable figures in the basketball community will lead their hometowns in a race to send the most tweets in a designated period of time.
Before you know it, Spalding fans will join in for their hometown cause.
The top five, ten, or more that send the most tweets per capita will receive state-of-the-art court renovations.
But that's not all... Spalding will kick off the celebrations with the Spalding "Stay In The Game" renovation unveiling event.
Users can go to the Spalding Stay In The Game website for further details of the competition and to find out what others are saying.
The Spalding iPhone application will include links to Instagram and Twitter. Users will be guided to content that includes the #stayinthegame hashtag.
Each court will be unveiled and broadcast live on the website. These live feeds will be available through the website and iPhone app.
And of course, this campaign isn't limited to just basketball.
Spalding. Always finding ways for you to stay in the game.
