DURACELL | GROUP PROJECT
STUDENT | EDITORIAL | ADVERTISING CAMPAIGN | GRAPHIC DESIGN
Scenario
Advertising is a form of communication for marketing and used to encourage, persuade,
or manipulate an audience to continue or take some new action. Most commonly, the
desired result is to drive consumer behavior with respect to a commercial offering.
or manipulate an audience to continue or take some new action. Most commonly, the
desired result is to drive consumer behavior with respect to a commercial offering.
Instructions
Students in groups will work together to create a unique advertising campaign for a chosen client. Each student will have to contribute to the group. Together, they will need to conceptualize, plan and create a campaign consisting of one print advert and one digital advert. The campaign should contain one tagline.
