RAMURI is a clothing brand founded by 3 creators, from Eastern Europe.
It combines minimalist design with cultural & local folkloric elements.
In 2017, RAMURI decided to rethink their brand and align it to their values,
It combines minimalist design with cultural & local folkloric elements.
In 2017, RAMURI decided to rethink their brand and align it to their values,
voice and identity.
Piko worked together with the founders to find a new name,
and develop the identity to the next step.
The name, RAMURI from Romanian - branches) stands out for
power & brutal simplicity.
Same values are illustrated in company's identity elements.
Piko worked together with the founders to find a new name,
and develop the identity to the next step.
The name, RAMURI from Romanian - branches) stands out for
power & brutal simplicity.
Same values are illustrated in company's identity elements.
Haina mea, armura mea / My clothes, my armour.
Brand: RAMURI
Agency: Piko
Client team: Irina Furtună, Valentina Furtună
Creative Director: Constantin Șarcov
Art Directors: Eugen Papen, Constantin Șarcov
Art Directors: Eugen Papen, Constantin Șarcov
Executive Producer: Ana Mirza
