THE BRIEF
After a few years of neglect, and with a brand new toy line fast approaching, our client knew the website needed a bit of a facelift to not only show its new wares, but recapture the trust of the parents and let kids have some fun.
THE CONCEPT
A responsive website that not only targets the parent, but seeks to engage the kids on mobile and tablet devices
STRATEGY AND USER EXPERIENCE
To satisfy both core and non-core gamers we devised a tiered experience. On Facebook the mechanics were aimed at the mass, it the tradition of the best Zynga games (ie a roll of the dice). However on mobile, we wanted to take it further than a role of dice and introduce actual fighting game mechanic, ie the combo.
CREATIVE
