GP Battery Branding Concept
When it comes to MF (Maintenance Free) car batteries, the technical jargon is always in one ear, and out the other, nobody really gets it, and it overshadows the positives of MF car batteries. What if we could show, or talk to people about the upsides of MF car batteries, in a simple, quirky, and Malaysian manner?
IDEA - STAY POSITIVE
Webfilm - Date Night
Scene opens with a guy taking a girl on a date. Cut to the battery under the hood.
