ZTE Launched for 2017 their star product "ZTE Blade V8" .

The product has different features, the main objetive was to highlight the double camera wich let the consumer make focus on different photo targets. We create a main creative concept called "Enfoca tu momento" ("Focus on your prime moment") based on that concept, we create three sub-concepts: 

* "Enfoca lo nerd" ("Focus on the nerd") 

* "Enfoca lo trend" ("Focus on the trend") 

* "Enfoca lo cool" ("Focus on the coolness")

This was also the first transmedia campaign for Social Noise México agency. 

FILM

Produced by: Iván Limón 

Directors: Sergio Pedro y Alberto Arnaut. 

Music: Roy Cañedo