The client Citizen Truth requested a brand identity with their focus in journalists' goal such as to find the truth in every situation and to create a forum for a healthy debate of a variety of viewpoints. Citizen Truth is to provide research and fact based journalism. Citizen Truth believes in bringing together a wide range of viewpoints to create a healthy debate necessary to find the truth. Citizen Truth hopes to one day have citizen journalists alike debating and exchanging ideas in the quest for truth.