Mais Ahmad's profile

METU Brand Identity Redesign

Overview & Idea

My assignment was to redesign the Budapest Metropolitan University's visual identity. For the logo, I was inspired to create a letterform logo; fast, efficient, memorable, symbolic. I based the letterforms on an octagonal shape and built letters by moving the vertices around. 
Logo & Typeface

I believe Space Mono is a suitable typeface to accompany the logo and the rest of the brand identity. The logo has two formal variations for different uses. 
Signage Systems

I used the same grid as the logo to create several pictograms and signage symbols including numbers, bathrooms, stairs, elevator, cafeteria, and arrows.

Stationary Items

Gmund Action Clear Sky Blue paper was used for the business cards. The front of the business cards show dynamic logo variations.
Advertisement Posters

A 'collage' of different coloured eyes represents the phrase  "Colours of METU".
Website
Thank you. :^)
METU Brand Identity Redesign
Published:

Owner

METU Brand Identity Redesign

Published: