Air is a brand of organic household cleaning products, that has a mission to marry effectiveness, safety and style in itselves.
The concept was to unify air and water to create a brand image that reflects its essence.
Modern, minimalistic and clean layouts are combined with biodegradable packaging
and watercolor textures inspired in the idea of fluids, purity and natural ingredients.
The tone of voice is intelligent, caring with an easy tint of premium.
Fresh blue is the only color accent in the entire identity system.
Accompanied by white and black, it embodies the idea of the purity
and naturalness of the products.
3 product lines:
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