Scotland is a place filled with tradition and customs, and full to the brim of historic moments and iconic figures that have shaped the world as we know it, like William Wallace and Robert Burns. But standing heads and tail feathers above them all is NHS Inform's Dr. Owl.
The unchallenged king of winter wisdom, FML have loved gearing up for the holiday season by bringing this iconic character and all his woodland pals to life as part of this year's Winter campaign, delivering NHS Scotland's important messages for the season.