Group project:
Aim: SHGs would like to sell their products at Local fairs and at gatherings in towns
& cities. They want to promote as well as advertise their homemade product in
the wider market starting with Mulshi Jatra, Diwali FestivalGatherings etc.
Also in the future, they are looking at wider market for their brand as they
establish their products in supermarkets, fair exhibitions.
& cities. They want to promote as well as advertise their homemade product in
the wider market starting with Mulshi Jatra, Diwali FestivalGatherings etc.
Also in the future, they are looking at wider market for their brand as they
establish their products in supermarkets, fair exhibitions.
Design Requirement:
• Bi-lingual Logo Identity — Devanagari and Latin (Marathi and English)
• The Label text (product ingredients) should be in Marathi only (it’s their current requirement)
• Bi-lingual Logo Identity — Devanagari and Latin (Marathi and English)
• The Label text (product ingredients) should be in Marathi only (it’s their current requirement)
Final Logo: Shape and color depicts the essence of Indian homemade pickles and masale(spices).
Sample label text (in Marathi and English) for a simple and affordable plastic packaging of 50gms and 250gms of masala or pickle.
Self initiated project done in group of 7 people.
