A set of simple icons I created for the redesign of the Holland & Barrett rewards for life landing page.
The icons were designed to illustrate and neatly convey the steps involved in the rewards for life customer life cycle. Customers could sign up, earn points and save money on future purchases by spending coupons. In the previous design these steps had been laid out in five bullet points, but I proposed to condense them into three to ensure brevity and reduce cognitive load for the customer. As well as reinforcing the meaning of the copy, the icons also added some nice visual stimulation to the page.
In order to keep the icons on brand I adopted the Holland & Barrett green. However it was agreed that a secondary accent colour would be added to avoid the icons appearing too bland.
