Existing onboarding flow

Existing onboarding flow

Feedback from rounds of user testing

Defining attributes that would accurately describe our content

Consolidating and visualizing the program attributes

Early sketches of the new intake survey.

Ordering of questions, presentation, interactions

• New members can personalize their app based on ability and preferences

• Fun, visual, simple and engaging

• Dynamic and easy to modify via a CMS

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• Personalized look and experience based on user preferences

• Suggests programs and workouts you might like

• Prompts users with a ‘first workout to do’ that helped increase engagement and trial conversion

• Flexible following provides freedom, allowing users to 'opt in' and follow or unfollow programs as they like.

• Members aren’t forced to follow a program when they sign up.

• Members can follow as many programs as they’d like