Doordarshan (often abbreviated “DD” and दूरदर्शन in Hindi) is the Television Wing of Prasar Bharati, India’s Public Service Broadcaster, which is one of the largest broadcasting organizations in the world.
Doordarshan logo over the years has inspired deep nostalgia of an era when the public broadcaster was the only television channel of the country. With the opening up of Television market to private channels, a whole generation of youth need to connect and identify with DD. In order to engage with India’s youth and to get a mindshare for DD brand within the current generation, DD is seeking a new logo design.
The new logo while recalling the strong nostalgia associated with the DD brand, should reflect the aspirations of new India.
Research
The branding process start visual identity work with deep research of brand metaphors and attributes. Our collaborative work with Doordarshan team led us to three strong attributes: Eye, Global, and B-letter.
Typography Research
After the logo sign was ready, i started working on the word mark. On this step it's important to maintain consistency between the sign and the word mark elements. Everything matters: the roundness of globel, eye and dd letter.
Finalizing the Logo
Final polishing is one of the most meticulous steps in my branding workflow.
I use my own grid system, based on the Fibonacci sequence that always leads to high quality results.
I use my own grid system, based on the Fibonacci sequence that always leads to high quality results.
Color Palette
Here are the most suitable frome in different colors.
Thank you
