Tencent Design Week. "design evolution" as the theme, focus on the design and development pattern, the depth of thinking of the design of the future. Tencent, as a company that focuses on innovation and user experience, should set up an international platform for design communication in an attitude of industry promoters and continuously explore the infinite possibilities of design evolution. Human evolution is inseparable from the elite's lead.

Each designer's design process has its own unique approach. Designers often face three materials: one for internship information, products, copywriting, slogans, brand names, pictures, videos, etc .; one for the composition of material, space, contrast, proportion, balance, rhythm, repetition, , Shape, color, thickness, mention, texture, etc .; one for the psychological material, visual experience, visual illusion, the audience feel, designers feel. The idea must be through the observation, analysis, integration, restatement of these three materials may be. I was the first copy of the shape to the rhythm and then to the visual illusion of a thinking process to design, with the above auxiliary graphics, the first thought is the composition of the university's flat foundation, then print a grid, try to the main title The visual elements into a larger and more holistic "surface" to go.

To maintain a high fidelity, it is necessary to design for different environments, while designers need to use different fonts for different text usage environments so as to keep the texts best, followed by the aesthetic, where designers should compare Easily confined to the concept, and sometimes to impose some corresponding effect for the concept to enrich the "inclusion" of the word, I was caught in such a vicious circle, think of the auxiliary graphics into the font design to lead to not Necessary design element.

The main title of the pre-design spacing of English letters as dense, making it more difficult to read, even the middle of the "&" also stick together with the English letters, recognition is not good, here to listen to the master and Benjamin suggested that the word spacing do A version of the adjustment before easy to read. Good-looking or not and not much discussion of value, on the contrary, the font can play a role in the specified purpose, and whether the design concept in general can play a major role in the specified occasion is the main point of discussion. In terms of font design, the main title font emphasizes strength, toughness and atmosphere. Taking into account the need to spread on different media, it is even more important to read and read well.

Participate in the following material designers: freyadu (brooch stickers and shirt), forrestyuan (workers Card design), ninatan (guest illustration design)