Editorial design based on a 2016 brief given by ISTD, International Society of Typographic Designers. The brief was to typographically represent a fad throughout history. I decided to focus my project on beauty fads that have come and gone. The layout of the magazine flows from head to toe, beginning with the eyebrows, following on to how the ideal complexion has transformed over the years from white to orange, continuing on to the teeth , the waist and finally the feet. Every image was created using only typography.