Hala International Ramadan Campaign
Mobily KSA asked us to pitch for Hala International Ramadan bundle campaign. The main challenge was to increase the market share so we needed new customers to join the base from all nationalities with focus on Arabs and Asians as well as other nationalities.
The direction was that International Communities would be in Riyadh on Ramadan, therefore a 5G data bundle from Hala International will bring them closer to their loved ones abroad. A full fledge digital campaign was developed.
