The Brief:
Increase awareness of the Greensboro Children's Museum and activate donations. How? Take everyday play to a higher level by showing how it helps kids develop lifelong skills. Inspire supporters to "Give play for good."
Increase awareness of the Greensboro Children's Museum and activate donations. How? Take everyday play to a higher level by showing how it helps kids develop lifelong skills. Inspire supporters to "Give play for good."
Do it on a low-to-no cost budget in crash course time.
Responsible for:
Strategy
Responsible for:
Strategy
Concepts
Video Producing
Copywriting
Copywriting
Social media distribution of TV spots as well as on-theme posts drove to landing page with more education on the value of play and a call-to-action to donate.
