Pantech wanted to celebrate the launch of their newest smartphone, the Pocket, with a TV commercial and digital campaign designed to get their message out to the widest possible audience. {e} house helped them think “outside the website.”
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Read the full Case Study
Details
In order to make sure that they got their message out to the widest possible audience, Pantech turned to us to implement a digital marketing campaign that used multiple engagement points to position the Pocket as a versatile smart phone designed to meet the everyday needs of active families.
With those objectives in mind, we set about developing an approach that would highlight key selling points and communicate them effectively in a variety of formats. We started by creating a series of web videos that showed the phone being used by a family in real world situations. Those videos were then used on a mobile responsive landing page that provided additional context on key features and linked them to the daily activities of the fictional “Taylor” family. While shooting the web videos, we also put together a full length TV commercial that was used in a national television campaign.
In order to make sure that they got their message out to the widest possible audience, Pantech turned to us to implement a digital marketing campaign that used multiple engagement points to position the Pocket as a versatile smart phone designed to meet the everyday needs of active families.
With those objectives in mind, we set about developing an approach that would highlight key selling points and communicate them effectively in a variety of formats. We started by creating a series of web videos that showed the phone being used by a family in real world situations. Those videos were then used on a mobile responsive landing page that provided additional context on key features and linked them to the daily activities of the fictional “Taylor” family. While shooting the web videos, we also put together a full length TV commercial that was used in a national television campaign.
