一坛好酒·红坛
中国是一个很喜欢红色的国家，例如结婚或者生日，运用红色似乎都成为了一种铁律一般，许多产品自然也就和红色有了联系，白酒就是其中最明显的一类。时间久了，这类产品的视觉同质化现象也就十分明显，如何让产品摆脱这一现象，就变得尤为的重要起来。这款中国白酒设计师将名称对名称的四个汉字进行了重新编排，采用图形组合的手法，让消费者能够认清楚字是什么的同时，还会被其中丰富精致有趣的图形所吸引，让消费者能从千篇一律的产品样式中，有了新的选择，也让产品本身得以脱颖而出，从而带动销售。
China is a country having deep love in red. For example, it seems an inexorable law to use red in the wedding or birthday party. However, with long-time development, visual homogenization of spirit products rises. How to make a product get rid of this problem becomes specially important.The designer of this Chinese white spirit resets the four characters of the product name into two lines. The characters are composed of patterns that allow consumers to understand the meaning, arouse their interests in the diverse and delicate patterns, give them a new choice among stereotyped products, and make this product stand out to drive sales.
IN-DEPTH + BEHIND THE SCENES（The Dieline）
Awards:
2020 Muse Awards（Gold）
