Project: Country Calling Identity Design
Country Calling is an upcoming Indian brand
specializing in organic farming, farm food production
and marketing. The idea “pure and wholesome”
became the basis for the visual language and tone
of voice for the identity. Custom logotype was
developed which spoke friendly and inclusive nature
of the brand. The stylized plant acting as the
crossbar of ‘t’ with its green color reminds customers
that this is an earth-friendly product. The aim was to
make consumers not only recognize Country Calling’s
commitment for the environment, but also have a
better understanding of healthy, organic eating as
part of their sustainable lifestyle.
......
Project: Magic Finger Identity Design
Blind People’s Association is a professional
organization which believes in providing equal
opportunities to all categories of people with
disabilities. Consistent with the philosophy, it works
for providing education, employment opportunities,
equal rights and quality life for them. BPA,
understands that gainful employment plays an
essential part in the life of a person because it
gives him status and binds him to the society.
These employments are mainly in the sector of
cottage industries like textile, paper and clay craft
products. These initiative by BPA Ahmedabad was
branded “Magic Fingers- Best Possible Abilities”
and an identity was developed drawing inspiration
from the actual scenario. This branding was used
for all its products as attachable tags, stickers
and stamps for effective awareness and circulation
amongst masses.
