Belgo, an iconic restaurant chain launched 25 years ago, required an updated brand experience relevant to the expectations of current customers, potential new customers and future franchisees.

We identified a unique, subversive essence at the heart of Belgo and created a clear logo, story, tone of voice and visual styling – resulting in a consistent and coherent positioning of the brand and values.

We have re-designed all customer communications including menus, launch materials, seasonal campaigns and a standard for ongoing social, digital, brand films and photography.