Carma is an application that allows users to register themselves and their car into a database that allows other drivers to contact them through voice-recognition about external failures in their car.
01. Branding
The main focus of the brand is to be fun, intuitive, and safe. This app is a way for responsible drivers to create a safer and smarter driving experience for themselves and those around them. Users should feel comfortable in using the app, inputting data (such as license plate, name, drivers license, etc.), and using the voice control.
02. App Design
The app is meant to be as bare-bones and easy to use as possible. I drew from car user interfaces to understand what we currently use when most attention needs to be given on the road. I determined that a voice-activated user interface would allow for users to keep their eyes on the road and still utilize this app.
03. Advertisements
The most effective way to reach drivers is through a billboard. These billboards are designed to be eye-catching and incite the user to download the app.
04. Website
