Kuster is a camera brand from Switzerland marketed for its sturdy construction and capacity for bearing extremely cold temperatures and high altitudes. Both waterproof and shockproof, it is targeted to adventure and sports enthusiasts.
The arrow is drawn based on the mechanics of capturing and producing images with cameras that use a mirror and prism system—light rays are refracted as it passes through its lenses. The arrow also captures the dynamic quality of the brand. A simple yet bold visual language is used to recall its country of origin while the tagline, “Clearly Extreme,” draws attention to its superior lenses and suitability for harsh conditions.
