Weizmann Limited

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Weizmann Limited

An evolution of a brand

Weizmann Limited, a 30-year-old brand with business interests in textile manufacturing and exports, hydro and wind-power generation, as well as foreign exchange transactions and inward money transfer had expanded significantly in Indian market and diversified into complex portfolio of products and services. Weizmann began its forex operations in 1993 with just four branches and over the years, has grown exponentially to become a leading player in the foreign exchange and remittance market.

Brand Challenge

The corporate brand and its subsidiary brands lacked a strong brand identity amongst its consumers and stakeholders. Weizmann was changing with the time and it wanted to create a space which reflected its vision, mission and the brand personality to inspire their people while also highlighting the new possibilities that the brand was foraying into. It needed to showcase its modern outlook and contemporary nature that it was leaning towards.

The Solution

We needed to create a strong brand architecture that establishes the relationship of various brands in the corporate structure. Re-creating a unified brand identity, was the start in this process which established the brand as forward looking without alienating its consumer base and differentiating it amongst the competitors.

It became essential for us to create a strong and common brand and visual language which would be used across all its channels to create a strong brand continuity and establish the its vision - In pursuit of Excellence.

THE BRAND CONCEPT

Creating a unified brand identity that carries the brand essence “Enabling life” and is coherent for all the family brands.

TRUST + AMBITION + ASPIRATION + QUALITY + OPTIMISM

The Final Logo

THE BRAND VARIATIONS

Weizmann’s new corporate office required to be designed and given a distinct identity. Taking the brands heritage of 'WINSPIRATION' in to account, We curated a contemporary-classy theme that was a combination of innovative graphics and copy. Based on the furniture layout shared by the client for the office and keeping in mind the brief, it became essential that the concept for space needs to permeate not just in the treatment of the graphics but also in the language and content of the workspace. Every space, right from the entrance to transitional walls to the pantry was created with an aim to communicate the Winspirational legacy and the progressive state-of-the art technological advancements. This would further encourage a productive work environment and motivate employees.

And so... the office area starts with the story of Winspiration (the motto) and slowly moves into the workspaces starting with the heritage area. This area is accessible to the Chairman’s and so a premium treatment would be explored. Business development and the common work spaces for the employees would carry the brand language while the tech area was to have a progressive language. The Pantry was to be treated independently.

The colour scheme and styling was done in line with Weizmann existing brand colours and tonality. The tech area was deliberately treated differently to portray how Weizmann is versatile and continually evolving in the new ages.