Some folks believe so.
Back in 2016, Central Working — an international work-space provider — went through a massive investor-funded re-brand and expansion. With a better understanding of the company's direction, it became clear that their website no longer communicated its values — people were choosing Central Working because of the connections and premium services, rather than office space. It was up to us to give a new form to the company's values.
What's it all about
The homepage helps you understand the key values of the company - flexibility, care and encouragement. Finding the right words and creating the right visual aesthetic for that was both challenging and fun.
Picking the place
It might seem trivial, but picking the right bits of information and photos for a location index is crucial to pique people's interest. For soon-to-be-open and international locations we've designed a set of landmark-based icons.
Every place has its own vibe
We aimed to channel the true character of each space through conversations with the members of Central Working and also through photos that were carefully taken in collaboration with the talented Lou Adby.
The outcome
Following the launch, the number of users and their engagement with the website increased significantly.
Helping out with the collateral
We’ve spent lots of time getting to know the company and its people, so when an opportunity came to work on some printed collateral, we were happy to help.
