The very large St. Joseph School District 2016/2017 Budget Book is filled with statistical information, plans for future investment and spending, and highlights from the previous school year. It is designed to provide financial transparency. The branding started with a logo and a very large Excel document. Readability, a student presence, and creating a sense of reliability are all key features.

The St. Joseph School District requested a new letterhead design to unify the branding among the 26 schools. Previously, each used their own logos/emblems and letterhead designs. With this redesign, each school received matching letterheads with their individual contact information and school name on it.