Project outline

Through research I came across Albert Mehrabians study of human communication where he states that 93% of the communication we make isn’t through the words we speak. The Brief was all about getting people to have a conversation face to face.


Outcome

I wanted to promote the idea of bringing people together through food. The idea stemmed from the tradition of meal time around the table. It is all about a community feel. Whether its simply making more effort to meet up with friends for dinner or holding a BBQ in the park for the public; the core idea is the same.
As the brand is about conversation over food, there are four recipe books which relate to the season. For example the summer book has a mix of dips, salads, pastries and cakes which could work at a bbq or for a party in the park

 The logo development focuses on ‘community’ bringing in the circular shape into the designs. I also wanted to incorporate the idea of linking and joining new people as well as talk and speech. I went for the idea of speech marks in a circular shape to represent bringing conversation together. I felt that bright colours made the brand appealing whilst also adding a fun element.