How can a car brand get into the bicycle business and become relevant for cyclists?
You learn to share every space with them.
Gold on Cyber & Mobile / Social at Cóndor de Oro 2017
Gold on Direct / Use of Direct at Cóndor de Oro 2017
Bronce on Health at Cóndor de Oro 2017
Bronce on Media / Channels at Cóndor de Oro 2017
Agency: Commonwealth // Mccann
Client: General Motors del Ecuador
Executive Creative Directors: Fernando Penteado, Eric Sulzer
Creative Director: Luis Rubio
Copywriter: Luis Rubio, Alexandra Vaca
Art Directors: Oswaldo Terreros, Diego Romero
Graphic Designers: Juan Sebastián Narváez, Jimmy Bolagay
Account Team: Alexandra Ortiz, Mario Lalama
Producer: Carla Celín
PH: Darko
Director: Javier Cutrona
Producers: Andrea Moyano
Art Director: Nora Sara
