MsFit is a fitness startup coming from Saudi Arabia. The idea emerged from a real problem. Up to 50% of women living in Gulf countries are overweight. Partly because of lack of adequate facilities, access to fitness centers and preventative health care for women in some countries. Therefore, our client came to us with a challenge of designing and building a system, that would serve as a communication channel between women and professional fitness trainers.

Working out at home can be challenging, so we did our best to create a flow that would motivate women to open the app every day and enjoy using it.