Roles: Storyboarding, script review, brand direction, assistant direction.

Initial Storyboards "Boombox"

As often happens in the production process, the angle of the script changed dramatically. While composed shots were retained, we opted for a less goofy and more "cool" take on humanizing the executives using artful slow motion and animated multi-panel shots - which also solved the problem of all the executives not being in one place at the same time. Separate video shoots were coordinated between London, Seattle and Chicago.

I was onsite for both the Chicago and Seattle shoots - a challenge in that they were one day apart and I was sick with a terrible cold at the time. But as they say, the show must go on! (You can't reschedule an expensive shoot - you just allocate some of your travel expenses to NyQuil and Gatorade!)

Here's the final video: