Renault Zoe Launch, International Environment Day
Project management, Technology, Production
A contextual campaign done for the launch of Renault ZOE. We partnered with UBER and a national radio station MC in order to give people an unique experience. We gave throughout Uber, 10 Zoe cars for a free ride. If you were a UBER client and wanted to go from point A to B you could choose a free ride with a ZOE. But all this with a twist! Two of the cars were packed with technology and ready to provide a surprise. While the UBER clients were in the car the radio was on, playing the news with the voice of a well known MC. Everything seemed normal until the MC started announcing this year's eco personality. To their surprise the clients heard on the radio their name and exact location where they were in that moment. They also received a diploma made out of seed paper and were congratulated for choosing an eco ride with Zoe.
